In my first year at TaxAct, I developed a best-in-class email design system with mobile-first, responsive templates and modular content sections to create efficiencies and flexibility for all email work. I implemented learnings and continued to iterate and refine the design system and continue to push the email designs further. Working in close partnership with email strategy team, I helped elevate the overall CRM program in which we were able to turn around TaxAct's negative Retention and Win-back results and ended April 2023 with a record-breaking year.

In fall of 2024 we evolved the brand to update colors and styles and I carried this brand evolution into the comprehensive email component library in Figma and partnered with the email ops team build and QA the new templates.