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Multi-Channel
Websites + Marketing Campaign
This campaign included three emails and a dedicated landing page to target competitor's customers to switch to GoDaddy.
The dedicated landing page uses user-testing research and insights to tell an inspiring and relevant story and motivate the audience to take action.
The email strategy was to nurture the customer by first establishing relevance by inspiring the audience with a customer's success story. The second email establishes believability by providing a video demo and statistics on website performance. The last email serves the audience an offer and showcases the beautiful templates.
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